Premax Deep Action Hair Conditioner – 200ml

£14.99
A rich, deep conditioner formulated to repair, nourish and soften chlorine exposed hair. Premium ingredients include Sweet Almond Oil, Coconut Oil, Macadamia and Kakadu Plum. This innovative product provides the intensive conditioning swimmers need, leaving hair strong, shiny and silky smooth. Can be paired with the Premax De-Chlorine Clarifying Shampoo for the ultimate in haircare for water sport enthusiasts. Features:
  • POOL SPECIALIST: Revive your chlorine-exposed hair with our swim-specific Deep Conditioner, packed with premium ingredients to leave your hair strong, soft and manageable, ready for your next dive into the pool. Chlorine strips away natural oils, leaving hair dry and vulnerable to brittleness and breakage, but with regular use, Premax fortifies and hydrates, providing a powerful shield against future chlorine exposure.
  • HERO INGREDIENTS: Lemon Myrtle is a natural ingredient rich in citral, promoting hair growth and keeping the scalp clean. Kakadu Plum, a great source of Vitamin C, antioxidants and minerals, strengthens and nourishes hair follicles, promoting hair growth and preventing breakage. Desert Lime is a rich source of Vitamin C, E and antioxidants that moisturizes hair, promotes scalp health, and protects against environmental stressors. Macadamia Oil, with fatty acids, antioxidants, and vitamins, hydrates hair, reduces frizz, breakage, and promotes a healthy scalp. Sweet Almond Oil deeply conditions and moisturises dry hair and prevents hair breakage providing lustre, softness and manageability. Coconut Oil is ultra-moisturising and soothing to the scalp, this natural wonder will also help restore moisture and strengthen hair
  • DIRECTIONS FOR USE: Apply generously to clean wet hair and massage through thoroughly. Leave in hair for 3-5 minutes. Rinse. Repeat if needed. For best results use Premax Clarifying Shampoo De-Chlorine to cleanse hair prior to use.
  • SIZE: 200ml tube great for your gym bag or hme
  • GOOD TO KNOW: Premax products are made in Melbourne, Australia. Non-Greasy, Breathable Formulations, Proven in Elite Sport, Tested on Athletes not Animals. Note: Premax Sunscreen cannot be shipped to the USA

Premax De-Chlorine Clarifying Shampoo – 200ml

£14.99
A deeply cleansing yet gentle shampoo packed full of Australian natural ingredients such as Lemon Myrtle, Kakadu Plum, Desert Lime and Macadamia Oil formulated specifically for chlorine exposed hair. With a fresh lemon scent and luxurious texture this swim-specific shampoo is the ultimate in removing chlorine, salt water, impurities and green tint. Can be paired with the Premax Repair Deep Conditioner for unsurpassed water sport haircare. Features:
  • POOL SPECIALIST: Specifically formulated to remove chlorine from your hair this deep-cleansing formula also eliminates impurities, salt water, and green tint, leaving your hair fresh and rejuvenated. With its luxurious texture and fresh lemon scent, this swim-specific shampoo is the ultimate solution for anyone looking to restore their hair's condition after swimming.
  • ACTIVATE: Experience the refreshing burst of natural Lemon Myrtle with our swim-specific shampoo. Its stimulating scent awakens your senses, leaving you feeling energized and ready to take on the day after a session in the pool.
  • HERO INGREDIENTS: Lemon Myrtle is a natural ingredient rich in citral, promoting hair growth and keeping the scalp clean. Kakadu Plum, a great source of Vitamin C, antioxidants and minerals, strengthens and nourishes hair follicles, promoting hair growth and preventing breakage. Desert Lime is a rich source of Vitamin C, E and antioxidants that moisturizes hair, promotes scalp health, and protects against environmental stressors. Macadamia Oil, with fatty acids, antioxidants, and vitamins, hydrates hair, reduces frizz, breakage, and promotes a healthy scalp. Chlorine neutralizers in our swim-specific shampoo break down oxidized compounds, leaving your hair fresh and rejuvenated.
  • DIRECTIONS FOR USE: Massage and lather thoroughly through wet hair straight after swimming. Rinse. Repeat if needed. Follow up with Premax Deep Conditioner Repair.
  • SIZE: 200ml tube great for your gym bag or hme
  • GOOD TO KNOW: Premax products are made in Melbourne, Australia. Non-Greasy, Breathable Formulations, Proven in Elite Sport, Tested on Athletes not Animals. Note: Premax Sunscreen cannot be shipped to the USA

Premax Warm Up Cream Formula EP5 – 100g

£14.99
An invigorating and zesty heat cream with the added benefits of sodium bicarbonate, magnesium, caffeine, and a blend of natural ingredients to protect the skin from the rain, wind and cold. Providing moderate warmth, a subtle scent, and a silky smooth, breathable texture this luxurious cream is the perfect companion for any athlete training in colder climates. Features:
  • STIMULATE: You deserve a cream that ignites your senses, without the typical stink of traditional heats creams. Our dynamic warming component delivers a gentle, enduring warmth activating your skin, and increasing proprioception, priming you to deliver peak athletic performance.
  • WEATHER DEFENCE: Get the upper hand and protect your skin from the most challenging elements with our revolutionary, exercise-tailored formula designed to let your skin breathe naturally. While the weather tries to throw you off your game, our powerful blend defends against harsh winds and freezing temperatures, averting damage, dryness, and redness while optimizing thermoregulation.
  • ENERGISE: Supercharge your warm-up routine, harnessing potent ingredients that elevate both skin and body. Sodium Bicarbonate fights acidity and inflammation, while magnesium boosts muscle function and soothes dry, sensitive skin. Plus, caffeine ignites performance, combating skin puffiness and inflammation. Embrace the invigorating power of this unique formula to unleash your full athletic potential.
  • WHY?: Fed up with stinky, one-dimensional heat creams that fall short? Randall heeded the call of athletes across all sports demanding a superior solution: warmth, wind and cold protection, and skin benefits. Thus, he and the team pioneered Premax Warm Up Cream Formula EP5—a game-changing formula. Experience enhanced warming, optimized performance, and skin-loving properties. Embraced by athletes worldwide, it's time to elevate your warm-up with Premax.
  • DIRECTIONS FOR USE: Apply 5-10 minutes before exercise to clean, dry skin. Don’t use too much! A little goes along way. This product is formulated to be applied to moderate-large areas, such as your legs (ankles to upper thighs) for running athletes and your neck, shoulders and upper arms for overhead athletes. Ensure product is rubbed in well using firm and quick massage strokes before starting to sweat. Avoid touching your face and sensitive areas. Wash hands after application. Reapply as needed. Wash off well after exercise.
  • HERO INGREDIENTS: Hotflux – a gentle and comfortable warming agent with a low irritation profile that lasts for ages. Castor Seed and Macadamia Seed Oil – two protective, breathable oils that complement skin sebum and provide an effective barrier to the elements. Lime, Grapefruit & Sweet Orange - these ingredients smell divine, are high in antioxidants and have anti-bacterial properties that will help protect and repair your skin. Sodium Bicarbonate, Caffeine and Magnesium – evidence-based ingredients that help invigorate, stimulate and prepare the skin and body for exercise and sport. Aloe Vera & Rosehip Oil - soothes and hydrates the skin. Shea butter - provides nourishing and moisturizing benefits
  • SIZE: 100g tube
  • GOOD TO KNOW: Premax products are made in Melbourne, Australia. Non-Greasy, Breathable Formulations, Proven in Elite Sport, Tested on Athletes not Animals

Premax Anti Friction Balm for Women – 50g

£14.99
Protect yourself from chafing and blisters with our lightweight, non greasy formula packed with natural ingredients and anti-bacterial, skin nourishing properties. Tested by the world's best ultra endurance runners and triathletes this balm provides unrivalled long lasting protection which will stand up to sweat, humidity and water allowing you to go tackle any physical activity with confidence. Unlike other products on the market, Premax Anti Friction Balm for Women sits within the skin, providing comfortable non distraction protection for hours on end. Formulated to match the naturally occurring pH and oil levels allowing use in all areas. Clothing and wetsuit safe. Features:
  • PROTECT: Our endurance focused balm provides unbeatable protection and reduces friction, ensuring smooth and efficient movement during even the longest of sessions. Whether you're running a marathon, swimming in salt water with a wetsuit, or hiking all day in a new pair of boots, we've got you covered.
  • INVISIBLE BARRIER: Say goodbye to greasy, oily products that clog your pores and hinder your performance with Premax Anti Friction Balm for Women. Our exceptional formula seamlessly blends into your skin, making it feel like it's barely there. But don't be fooled by its lightweight texture - it can handle even the most intense sessions, standing up to sweat, humidity, and water while allowing your skin to breathe and perspire naturally.
  • FORMULATED FOR DEFENCE: Get ready to knock out bacteria and fungi with the powerhouse combo of tea tree and lavender in the Premax Anti Friction Balm for Women. These natural ingredients deliver a potent defence against skin infections and irritations, leaving you with healthier skin.
  • DIRECTIONS FOR USE: Ensure your skin is dry and clean. Unscrew the cap and hold the tube like a pen. Apply the balm to areas that may develop chafing or blisters during exercise such as the toes, heels, between the thighs, chest straps, under the arms, or around the neck when wearing a wetsuit.
  • HERO INGREDIENTS: Tea tree is antifungal and antibacterial, preventing the growth of harmful bacteria and fungi. Aloe vera soothes and moisturizes the skin, has antibacterial properties, and can also help reduce inflammation and redness. Capric/caprylic triglyceride reduces friction, enhances glide, and deeply moisturizes and protects the skin. Shea Butter moisturizes and softens the skin. Evening primrose oil contains gamma-linolenic acid (GLA), which is beneficial for dry and sensitive skin. Rosehip fruit oil contains fatty acids that can help moisturize the skin and improve its texture. Avocado oil has anti-inflammatory properties which can help reduce skin inflammation and redness. Lavender oil has anti-bacterial properties that can help fight against certain types of bacteria on the skin.
  • SIZE: Handy 50g tube with slanted applicator
  • GOOD TO KNOW: Premax products are made in Melbourne, Australia. Non-Greasy, Breathable Formulations, Proven in Elite Sport, Tested on Athletes not Animals

Premax Weather Protection Facial Cream – 50ml

£14.99
An exercise-specific, facial cream that protects the skin, acting as a barrier against harsh, cold, and windy weather conditions. Packed full of natural oils, extracts and emollients, this amazing cream will keep your skin protected, nourished and hydrated no matter what nature dishes out. Features:
  • PROTECT: Your skin deserves a cream that can keep up with an active lifestyle all year round, even through storming headwinds, stinging cold and pouring rain. Our unique blend of oils provide multiple layers of protection both on top of and within the epidermis, shielding your skin from damage, dehydration, and redness caused by wind and cold.
  • ROUTINE: Infused with nourishing ingredients such as macadamia, rosehip, shea butter, and aloe vera, which leave your skin soft an supple, Premax Weather Defence is perfect for everyday use regardless of what you get up to. From the summit of Everest, right through to frosty commutes to the office.
  • WHY?: When Olympic and world tour athletes challenged Randall to develop a cream that could stand up to winter weather, he rose to the occasion. Working with these elite competitors, he created a formula that protects against wind, cold, and premature aging. Tested in sub-zero temps and 80km/h winds, this cream is tough enough for any outdoor adventure. Join the champions and experience the ultimate protection for your skin.
  • DIRECTIONS FOR USE: Apply 5-10 minutes before exercise to clean, dry skin. Don’t use too much! A little goes along way. This product is formulated to be applied to moderate-large areas, such as your legs (ankles to upper thighs) for running athletes and your neck, shoulders and upper arms for overhead athletes. Ensure product is rubbed in well using firm and quick massage strokes before starting to sweat. Avoid touching your face and sensitive areas. Wash hands after application. Reapply as needed. Wash off well after exercise.
  • HERO INGREDIENTS: Castor seed oil and macadamia create a natural protective barrier on the skin, guarding against the harsh effects of wind, cold, and inclement weather. Aloe vera soothes and hydrates the skin Shea butter provides nourishing and moisturizing benefits. Rose hip offers anti-aging properties. Sweet orange and lavender promote skin rejuvenation. Vitamin E provides antioxidant protection.
  • SIZE: 50ml tube goes a long way
  • GOOD TO KNOW: Premax products are made in Melbourne, Australia. Non-Greasy, Breathable Formulations, Proven in Elite Sport, Tested on Athletes not Animals

Premax Recovery Cream – Sour Cherry – 200ml

£17.99
This next-generation cream assists skin to recover from sun damage, chafing, minor grazes, bruising, or skin dryness. The powerful blend of sour cherry extract, arnica, niacinamide, and allantoin work in unison to boost your skin's natural recovery process. Soothing, rejuvenating, and lightly scented, this cream is a must have in the routine of any active individual. Features:
  • PERFORMANCE: Get ready to conquer every session with confidence! The sports-specific Premax Recovery Cream soothes, hydrates, and repairs your skin like never before, keeping skin complaints at bay and letting you focus on your performance. No matter your level, don't let skin issues hold you back
  • DIRECTIONS FOR USE: Wash well after exercise and ensure skin is clean and dry before applying cream. Apply cream generously to required areas and massage the cream in using firm but comfortable strokes. Continue until the cream has been absorbed.
  • PREMIUM INGREDIENTS INCLUDE: Aloe Barbadensis Leaf Extract, Niacinamide, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Allantoin, Linum Usitatissimum (Flax) Seed Oil, Butyrospermum Parkii (Shea) Butter, Theobroma Cacao (Cocoa) Seed Butter, Prunus Cerasus (Tart/Sour Cherry) Fruit Extract, Arnica Montana Extract.
  • SOUR CHERRY: Sour cherry extract is the key active ingredient in the Premax Recovery Cream and a powerhouse for sporty skin, reducing oxidative stress and inflammation caused by intense physical activity and exposure to the elements. Its high melatonin concentration may also contribute to sleep quality for proper skin rejuvenation. Additionally, Sour Cherry promotes collagen synthesis, maintaining skin elasticity and firmness, while its hydrating properties improve the skin barrier function, making it more resilient.
  • GOOD TO KNOW: Premax products are made in Melbourne, Australia. Non-Greasy, Breathable Formulations, Proven in Elite Sport, Tested on Athletes not Animals
purple mitts - gloves
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Stolen Goat Purple Mitts

£25.00
The Stolen Goat Purple mitts offer comfort and protection from the vibration of the roads. Lightweight and super stretchy for the perfect fit, these mitts feature strategically placed pads and a grippy, anti-slip palm to keep you feeling comfortable and in control on all your rides.
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orange mitts - gloves
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Stolen Goat Orange Mitts

£25.00
The Stolen Goat Orange mitts offer comfort and protection from the vibration of the roads. Lightweight and super stretchy for the perfect fit, these mitts feature strategically placed pads and a grippy, anti-slip palm to keep you feeling comfortable and in control on all your rides.  
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pink mitts - gloves
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Stolen Goat Bright Pink Mitts

£25.00
The Stolen Goat Bright Pink mitts offer comfort and protection from the vibration of the roads. Lightweight and super stretchy for the perfect fit, Stolen goat cycling mitts blend microfiber and cotton to create a slick, padded, supremely comfortable fit. The gloves feature padded sections on the palms for all day comfort. With pull tabs under the fingers to ensure removal is straight forward, the smooth, no velcro finish on the wrist makes them aero and fuss free. feature strategically placed pads and a grippy, anti-slip palm to keep you feeling comfortable and in control on all your rides.  
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subtle coolmax socks - socks
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Stolen Goat Coolmax Socks – Subtle

£15.00
First launched back in 2018, these superstar socks have made a “back by popular demand” style comeback in 2024! A unisex, lightweight, breathable sock that’s quick wicking, with a gentle compression which perfectly forms around the contours of your foot. Made in Italy
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Premax Chamois Cream for Women – 200ml

£19.99
A premium, ultra-endurance chamois cream loaded with natural anti-bacterial and skin nourishing herbal extracts in a female-specific pH balanced formula. This performance-focused cream will keep you extremely comfortable and your skin in optimal condition on the longest of rides. Official product of Team Jayco AlUla and the Australian Cycling Team in 2023 Features:
  • COMFORT: Our unique formula is designed to keep female cyclists comfortable in the saddle all day, providing unparalleled protection and friction reduction for a smoother, more efficient ride. This non-greasy, yet highly effective chamois cream that will keep you feeling confident, comfortable, and ready to tackle any challenge.
  • pH BALANCE FOR WOMEN: The Premax Chamois Cream for Women is pH-matched to the female genitalia, ensuring a healthy environment that's less conducive to the growth of harmful bacteria or yeast.
  • FORMULATED FOR DEFENCE: Tea tree, aloe vera, and lavender are a powerful trio against bacteria and fungi. They provide a natural defence against skin infections and irritations, saying goodbye to bugs and hello to a healthier ride.
  • DIRECTIONS FOR USE: Wash your hands, and squeeze 5-10ml onto the end of your fingers. Use more for long rides or very hot and humid conditions. Apply the cream to either your skin or the chamois in the saddle region before putting on your shorts or tights. Body-saddle contact areas are the key areas to cover well.
  • PREMIUM INGREDIENTS INCLUDE: Aloe Barbadensis (Aloe Vera) Leaf Extract, Ceteareth-20, Santalum Acuminatum (Quandong) Fruit Extract, Citrus Glauca (Desert Lime) Extract, Acacia Victoria (Wattle Seed) Fruit Extract, Tocopherol, Butyrospermum Parkii (Shea) Butter, Rosa Canina (Rosehip) Fruit Oil, Macadamia Integrifolia (Macadamia) Seed Oil, Lavandula Angustifolia (Lavender) Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil.
  • SERVINGS: Each 200ml tube offers up to 40 applications
  • GOOD TO KNOW: Premax products are made in Melbourne, Australia. Non-Greasy, Breathable Formulations, Proven in Elite Sport, Tested on Athletes not Animals
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One Size

Black Cycling Cap

Original price was: £18.00.Current price is: £12.00.
Coolmax fabric for sweat wicking performance
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Front view of Vulture cycling socks, fluoro yellow with black diagonal stripes.
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Stolen Goat Vulture Thermolite Crew Socks

£15.00
Fly through the miles with the Stolen Goat Vulture cycling socks! Made from a lightweight, temperature regulating fabric called Thermolite, with gentle compression – these cycling socks are designed to keep your feet warm and comfortable on cooler rides. Scroll down for more details…
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Jade green cycling socks with black heel and toe and waving goat design. Side view.
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Stolen Goat Moshi Ibex Socks

£15.00

Hooves? Fresh. Cycling style? Ramped up to the next level. Featuring our awesome Moshi waving goat on a stunning jade green base colour, these lightweight cycling socks will keep you feeling comfortable – mile after mile.

Pair your Moshi cycling socks with the matching cycling cap and bandido for the ultimate in matchy-matchy goodness!

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Iowa cycling socks navy with yellow, orange red and light blue striped band and red heel and toe.
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Stolen Goat Iowa Thermolite Crew Socks

£15.00

The Iowa cycling socks are here to keep your hooves warm and comfy on all your autumn rides. Made from Thermolite – a lightweight, temperature-regulating material – these socks help to keep your feet at the optimal temperature in cooler conditions. Gently compressive, ever-so soft, and of course – awesome looking – these cycling socks are a must-have for your kit drawer.

Scroll down for more details…

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skaville multicoloured checkerboard neckwarmer
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Stolen Goat Skaville Bandido

£15.00
Bring a bit of colourful energy to your autumn rides with the Skaville cycling bandido! Featuring a multicoloured checkerboard design, this super soft cycling neckwarmer is ideal for layering up against the elements when the breeze bites or the rain pours. Wear yours with the matching Skaville cycling cap and you’ve got the ultimate pairing for adventure-ready style – whatever the weather.
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Pioneer thermal cycling headband navy blue with pink and orange linear topography design and white stolen goat logo
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Stolen Goat Pioneer Thermal Cycling Headband

£10.00
Chilly ears? Not in our fox den! When the cold starts to bite, Stolen Goat's thermal cycling headbands are here to keep you toasty. Designed to sit neatly under your helmet, the Pioneer cycling headband is made from lightweight and stretchy thermal material. Featuring a super cool pink and orange topography design, wear yours with your favourite Stolen Goat autumn/winter kit and you’ll be riding happy all season long.
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ransom cycling neckwarmer black with pink and blue typography design
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Stolen Goat Ransom Bandido

£15.00
Never mind the bad weather, here’s the Ransom bandido! With its punk-rock inspired design the Ransom cycling neck warmer is here to help you fight back against the elements. Made from a super soft, lightweight fabric this cycling neckwarmer will help to take the bite out of the breeze and keep the road spray off your chops. The must-have accessory for layering up in changeable conditions. Pair with the matching Ransom cycling cap and you’re ready to rock ‘n roll.
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Stolen Goat Vulcan cycling socks white with navy heel and toes and navy and red breton stripes at ankle
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Stolen Goat Vulcan Kalahari Cycling Socks

£15.00
When the heat is on and you want to keep your cool, the Stolen Goat Vulcan Kalahari cycling socks are the go-to choice! Made from Q-Skin fabric, these socks are ultra-lightweight and super breathable. Designed for ultimate comfort, hygiene and freshness when the mercury soars. Scroll down for more details…
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VeloVixen Gloves – Freehand Blue

Original price was: £25.00.Current price is: £12.50.
VeloVixen’s new Cycling Gloves are an ideal choice for between-seasons riding. Equally adept for on or off road rides, the
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