VeloVixen Short Sleeve Cycling Jersey – Birds

About the product

The VeloVixen SS jersey has been re-designed from the ground up in 2025 specifically for our beloved community. We’ve taken feedback around fit, pricing and performance on board over the last 10+ years and created something that we feel hits the mark in all those categories. Designed to be easy to wear, it’s slightly longer in the body than a typical women’s fit jersey.

Premium fabrics, but at a reduced price-point to make it easier to justify buying multiple colourways 😉

And for the graphics we have used an array of female designers for a different take on the classic cycling jersey.

About the design

Imogen Harvey-Lewis explains her inspiration for the wonderful Birds design…

There is something special about birds.
I have used them as a recurring motif throughout my design career for their simple relatability as a wild yet peaceful companion.

From feeding the sparrows in Regents Park as a child, to lying in the spikey grass of my local West Country common listening for skylarks, I have always related to the unassuming yet plucky characteristics of the small brown bird. Beautiful-in-its-own-right, determined and contained.

The Velo Vixen birds have flexed this feathered notion of modest beauty. Capitalising on a simple streamlined asymmetry, my design concept was to encapsulate character and energy within each bird, working up an inner range of subtle colour and pattern.

Channelling their feral curves, I delight in the infinite variety of personality and poise. Inquisitive, playful, energetic and companiable, the VV birds are the perfect buddy for any ride. This veritable flock will add a stylish smile to your day. Neat, cool and collected.