Meet the talent behind the latest collection…
The latest VeloVixen SS25 Collection has already been a huge success. A few of you have asked where the graphical work came from. Well, we focused on getting the product just right (fabrics, fit and features) and used some inspiring graphic designers to create a fresh, never seen before, look in the VeloVixen product range. Here’s a little more about these wonderful people…
Peagreen Studios
Izzy and the team at Peagreen are responsible for the stunning floral and geometric prints that you see on our new jerseys, cycling knickers. Here’s a little more about them…
Peagreen is a multi-award-winning, international textile design and surface pattern studio, based in the historic city of Winchester. Founded by Izzy Matthews, the studio was born from a love of bold ideas, intricate patterns, and the power of design to transform everyday spaces. For 30 years, they’ve crafted striking, trend-led prints that bring brands, interiors, and products to life.
From their studio, they blend artistry with intuition, drawing inspiration from everything around them – nature, fashion, culture, and the unexpected details of the world. Their work is vibrant, versatile, and always evolving, created with an expert eye for colour, composition, and storytelling.
What started as a passion for pattern has grown into a thriving creative studio, collaborating with global brands and independent makers alike. Whether it’s textiles, wallpapers, or bespoke commissions, Peagreen designs are made to captivate, inspire, and stand the test of time.
We are super happy to be working with Izzy and the team at Peagreen, we’ll be seeing more products with their design input in the future. You can find the Peagreen x VeloVixen collection here >>
Imogen Harvey Lewis (ihl)
Imogen is the talent behind the Birds design that has already proven to be popular. Here’s a little more about her…
I am a full time freelance graphic artist and illustrator working a tight ship of design combining commercial, private and personal commissions with a passion drawing. My enthusiasm for concise and beautiful design maintains a streamlined logic that underpins my clear aesthetic.
I draw each day.
I have a favourite pencil and I love the study of creatures. My illustration style is honed, heartfelt, honest and direct, in which I remain connected to the pick-up and tangible art of drawing on real paper.
Much of my living is made drawing to commission, distilling information to make it accessible, notably for the Royal Opera House, Viv Gordon Company, Battersea Arts Centra and the John Lewis Partnership. I delight in the balance of loose expressive lines and careful accuracy. I exaggerate where need be and often draw holding my pencil at the “wrong” end to arrest any autopilot in approach.
Throughout my drawing career, I have genuinely always dreamt of translating my characters off the drawing board and into commercial product. I love the idea of extending the communication of my emotive illustrations into a quiet, suggestive and illusory moving world.
Whether drawing people, creatures or birds, my driver is an honest delight in putting things simply. My headspace is to draw as if every character, human or otherwise, were myself – how would I react if this were me?
We love working with Imogen, she has a creative, offbeat style that we think lends itself really well to these garments. You can find the ihl collection here >>